Good Common Sense Naturals started with a simple question: why do so many everyday products depend on ingredients we can't pronounce?

Wendy Schulte founded the company alongside her husband, Lucas, after deciding to eliminate harmful chemicals from their own home. What began as a personal project — questioning why household staples were filled with parabens, detergents, and ingredients tested on animals — grew into a mission worth sharing.

“Put good in, get good out.”

That idea still guides everything we make. It's also where our name comes from — Good Common Sense isn't a slogan, it's how we make decisions: practical wisdom over trends, and honesty over hype.

What That Looks Like Today

Every product we make is formulated in-house with essential oils — never synthetic fragrance — and entirely natural ingredients. We've also built in zero-waste initiatives and discounted refill options in-store, so doing right by your skin doesn't have to cost more or create more waste.

Come See (and Smell) for Yourself

We built our shop to be a place where you can actually explore — smell the ingredients, ask questions, and compare products side by side. Our team is trained to help you find what's genuinely right for you, not just what's easiest to sell. If you're nearby, we'd love to have you in.